Culture House construction nears completion...

The Embassy Theatre team and the wider Magna Vitae family are delighted to announce that work on phase one of the Culture House construction project commenced in September 2024. The end is so nearly in sight too. Please pardon our appearance during the transformation.

Extensive renovations are due to take place between September 2024 and late-April 2025 with a host of activity scheduled to take place to both the exterior and interior of the venue. This will include:

  • Enhanced backstage access and facilities.
  • Brand new lower floor extension and social space.
  • Revamped main entrance.
  • Replacement auditorium seating.
  • Installation of a changing places area.
  • New lower foyer bar / café area and seating.
  • Installation of a new customer lift.

We are hugely excited to have seen the work begin and hope you are looking forward to your next visit. The venue will continue to provide you with the high quality entertainment you love whilst the build progresses. We appreciate your understanding and co-operation whilst we work with our construction team, architects and project partners to enhance our wonderful venue for future generations.

Please keep in touch with our team via social media and of course, do visit the website for further updates. We are so excited to be working with our partners on this project and thank all of them for their hard work and dedication. The long term, sustainable future of this venue has been secured, preserving the Embassy Experience for future generations.

Our heartfelt thanks to:

  • HM Government
  • Connected Coast
  • East Lindsey District Council

If you have any specific questions please do contact us here or contact our team on 01754 474100.

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Venue access...

Throughout the build, we ask all of our patrons to enter the venue via the main entrance on Grand Parade. The ramp adjacent to the log flume and the lower bar/car park level entrance will be unavailable. A ramp for access via Grand Parade will be accessible via Compass Gardens. From 3rd April 2025, access will be available via our new extension opposite the entrance to the swimming pool.

We would like to apologise for any inconvenience caused however we thank you for your understanding. We have worked hard to ensure that any issues are kept to a minimum. Please note that we do have a lift to all areas of the venue.

Access to the car park at the rear of the Embassy Theatre will remain un-altered however throughout the course of the building project, the number of spaces available will be reduced. Alternative parking is available at the Festival Car Park.

Whilst the building work is underway, access to the two vehicle charging points will be unavailable. Apologies for any inconvenience caused.

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Our project partners...

We are so excited to be working with our partners on this project and thank all of them for their hard work and dedication. The long term, sustainable future of this venue has been secured, preserving the Embassy Experience for future generations.

Project timeline...

This Culture House project represents a multi-million pound investment in the Embassy Theatre and also the wider Magna Vitae Trust for Leisure and Culture. A huge £14,000,000 has already been invested into Mablethorpe, where a brand new leisure complex recently opened. The Embassy Theatre will be extensively renovated throughout this nine month project and here’s our at a glance guide to the work – stay tuned as we add updates throughout the project…

27th August 2024 | initial site inspections commenced.
5th September 2024 | planning permission granted.
w/c 9th September 2024 | site preparation commenced.
10th September 2024 | site teams work together to welcome the West End tour of Blood Brothers.
w/c 16th September 2024 | spaces in the rear car park reduce to accommodate contractors compound.
30th September 2024 | lower foyer entrance is cordoned off ready for initial groundworks.
1st October 2024 | access to the stage door area changes.
w/c 7th October 2024 | heavy groundworks begin adjacent to the pool and in the stage door/car park area.
w/c 14th October 2024 | foundations for the courtyard extension begin excavation.
w/c 28th October 2024 | the south side of the venue will have its concrete foundations laid.
w/c 4th November 2024 | the north side of the venue will have its concrete foundations laid.
6th November 2024 | the construction of the south side extension begins with the steel girders being fixed into place.
w/c 11th November 2024 | the construction of the north side, backstage area extension begins with the steel girders being fixed into place.
Interior works begin, converting one dressing room into a multi-purpose space.
w/c 18th November 2024 | the venue receives samples of the brand new chairs that will be installed inside the auditorium from January.
w/c 25th November 2024 | installation of the roof structure on the south side extension begins.
29th November 2024 | the final auditorium show prior to pantomime takes place – the one and only That’ll Be The Day!
1st December 2024 | the technical team begin work on installing this year’s pantomime.
w/c 2nd December 2024 | internal brickwork begins on the backstage area extension. The south extension takes shape with the window frames being put into place.
w/c 9th December 2024 | exterior cladding is added to the south extension.
w/c 16th December 2024 | our annual pantomime takes over the venue until the end of December!
w/c 30th December 2024 | the auditorium is stripped of technical kit ready for building works to commence in the New Year.
w/c 6th January 2025 | building work in the auditorium is scheduled to begin.
7th January 2025 | the process of removing the auditorium seating begins. The venue is carefully protected to ensure that equipment and surfaces are not damaged during the works.
10th January 2025 | the lower foyer bar is completely removed and demolition of the exterior wall begins. All of the auditorium seating has been removed from the stalls and upper circle.
w/c 13th January 2025 | the auditorium seating framework is removed.
w/c 20th January 2025 | the auditorium handrails are removed for powder coating and preparations begin, prior to decorating the space. The lower foyer bar walls are all removed, bringing the ground floor extension and the existing space together.
w/c 27th January 2025 | the dressing rooms and backstage toilets are all painted following completion of the electrical works. Painting also begins in the auditorium with the entire room being achieved.
w/c 3rd February 2025 | painting continues in the auditorium and the backstage toilets are now ready for new fixtures and fittings. New interior walls are constructed in the ground floor entrance/extension. A new office space is installed on the Grand Parade level to include the new Box Office.
w/c 10th February 2025 | the new extension is plaster boarded following the installation of rolls and rolls of insulation. The venue’s new fire curtain is due to be commissioned for use.
w/c 17th February 2025 | plastering begins in the new extension and the framework for the brand new seating is unloaded into the auditorium.
w/c 24th February 2025 | the new seating framework continues to be installed and the ground floor entrance/extension continues to be plastered. The lower foyer is ready for a new (and fresh) coat of paint with the plastering completed. The installation of over 1,000 brand new seats begins.
w/c 3rd March 2025 | the seating continues to be installed and the ground floor extension continues to be painted!
w/c 10th March 2025 | the installation of the seating continues with the majority of the seats due to be numbered.
w/c 17th March 2025 | the auditorium is really beginning to take shape with the seating in the upper circle also now installed with new carpets fitted throughout. The lower foyer extension continues to change with installation of the new bar taking place this week.
w/c 24th March 2025 | the final week of work before the venue gets the keys back (we hope)!
The auditorium seating is fully installed with only the glass panels to now fit. A team of “deep cleaners” are welcomed onto site to start the big clean up – there’s plenty to polish.
28th March 2025 | the backstage team begin re-installing all of the technical kit required to run our shows – from lighting, to sound, steps, trusses and so much more. The decorators continue their own finishing touches.
31st March 2025 | a recent furniture delivery is unpacked and this is stored until the decorators have finished. The installation of the new bar commences in the lower foyer.
1st April 2025 | the auditorium is deep cleaned, ready for the first live audience on 3rd April.
2nd April 2025 | the auditorium seating is checked – every seat number is ticked off to ensure it is correctly fitted. The carpets across the building are hoovered and a team of cleaners tackle all of the metalwork and glasswork. The Front of House team return for a final briefing and also, assist with a quantity of finishing touches.
3rd April 2025 | we open to the street for the first time since 29th December 2024. Welcome back!
w/c 7th April 2025 | the installation of the lower foyer bar continues and we receive final plans for the new Embassy Treats bar in the lower foyer. Work begins on the new signage which will adorn the front of the venue on Grand Parade.
11th April 2025 | the lower foyer bar opens to the public for the first time and additional seating is installed in the lower foyer extension.
14th April 2025 | the new Embassy Treats bar begins construction in the lower foyer.
w/c 14th April 2025 | the final week of the build commences. We hope to get the keys back!
18th April 2025 | we celebrate the Bank Holiday weekend in style with a triple header of shows. On Saturday evening (19th April), there’s a live Disco party in the auditorium to celebrate our revamped venue. Come and join us!
w/c 21st April 2025 | work continues on the venue’s interior with installation of signage.

Stay tuned for more project updates. It is going to be a hugely exciting nine/ten months!

#EmbassyExperience #EmbassySkegness

Entries have now closed. Please bear with us whilst we choose the winning design.

HELP US BE A “HUGE” PART OF THE FUTURE… 👀 😲

The Embassy Theatre’s interior is continuing to develop but now, we would like YOU TO HELP too. Your venue. Your space. Your community. 🙂
On the left hand side of the artists impression, you can see a picture of a seaside pier. A homage to the home of this venue – Skegness! 🤩

We want to wrap this entire wall with an image that reflects our town, our community and your theatre. If you have some old photographs, or perhaps, some high resolution recent images – perhaps you have an old image from yesteryear, that our decorators can enlarge for the future, to wrap and print onto this wall to decorate our newest space? 🏖 🎭 📸 📱 🎡 🌊

We’re now accepting submissions. Please send us your photograph(s), to be considered for this huge space. We will then, hand them over to the submissions committee for their thoughts. The image that’s selected will then, adorn this wall for years to come. Send us your images and a brief reason as to why your choice should go here… 👇

  • E-mail only please | embassytheatre@mvtlc.org
  • Deadline | 24th March 2025 at noon
  • If you don’t have a scanner, just take a photograph of your image and submit this to our team as above instead.
  • The photograph that’s selected will then be wrapped onto this wall and the winning photographer/owner will be guests at our first show of the season on Thursday 3rd April.

Note: the committee’s decision is final and the winning photograph will be subject to a quality check prior to being fitted. The Embassy Theatre/developers reserve the right to amend their decision based on the quality of the image pre-fitting print/check.

What's On?

The venue will continue to provide you with the high quality entertainment you love whilst the build progresses and therefore, why not browse our current highlights – from pantomime to world class tribute shows and of course, the blockbuster return of SIX The Musical in 2025. The Embassy Experience awaits…

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